There’s a new responsive WP theme on the block. It’s name is Heatmap Adaptive Theme – a theme made for Adsense ads for mobile and desktop computers.
I was a Heatmap Pro Version 5 user for some of my sites and although I like the look of the theme, I am not impressed with it. Why? Because the way the old Heatmap Theme Pro inserts Adsense in the content sucks.
With the former theme, which is desktop-only-friendly version, inserts the ads using the hmtad shortcode, which is visibly present in the first 160-characters of the description tag in the SERPs result. Take a look at the image below.
Not only does it take away some characters from the 160 maximum SERPs result, it also look awkward reading the description with the short code visible. It is also a pain inserting those codes whenever you want it to appear in-content and much worse when you are removing them one-by-one (as what is what I experienced when I switched to responsive). Where it not for that ugly feature, it could have been the best Adsense WP theme for my niche sites compared to my other favorite Adsense theme, the CTR Theme.
I never complained to the author of the theme about it, but I know the hmtad shortcode should go. And that is why I did not use it for those sites that are performing nicely on Adsense ads.
Fast forward today. The latest theme to have are responsive themes or websites. And my, oh my – I just have to switch ALL of my sites to multi-browser theme, otherwise I will be left behind in future rankings and traffic.
Once I had this thought, I immediately searched for an Adsense ads-friendly theme and it took me weeks of looking around just about everywhere.
And because CTR Theme is the best performing theme that houses my niche sites, it is where I went first to check if the author already modified the theme to a multi-browser theme. I ask their support… And the answer is…. a dissapointing – “it’s in the works.” Oh, well.
Anyway, I am really decided to convert all my sites to adaptive so, I just kept looking. Whenever I find something, I test the demo in both my desktop (by shrinking the browser) and with my Android phone. Weeks passed, none that I can find to my liking.
Until….. I received an email from Stuart Cindy, the author of Heatmap Theme, informing his email subscribers and customers about his theme update into a responsive design.
So, immediately, I checked because I wanted to see if he used the same ad placement protocol like Heatmap Theme Pro V5. If he did, I’ll take a pass.
I was one of the first to test the initial version (v1.2.7) from bugs and as of the latest version (v1.3.0), it is now almost perfect! Just the right theme for my niche Adsense and affiliate sites.
Hooray, Stuart. Good job on this new theme.