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Which is the better traffic source - pay per click campaign or organic search for better a keyword ranking?

This is what I’d been thinking after reading about the latest Google slap of review sites as what some pay per click marketers are complaining lately in their blogs.

I love promoting affiliate marketing products in pay per click. It is the fastest way of advertising an affiliate product or even a site of your own products. You only need a few hours of your time to research and launch your campaign thru Adwords, Yahoo Search or MSN Adcenter - and depending on cost per click of selected keywords, your ads may land in the first page of the search page in only hours.

What I do not like about PPC campaign promotion is that, with the recent proliferation of keyword ranking spy softwares, it has become easy for any competition to find out about your converting campaigns, duplicate it and drive up the cost per click.

Now, add to that Google slap and some other search engine penalty crap, PPC marketing has become not only very competitive but also frustrating to an internet marketer. Especially to those who are new to the game.

The search engines, we cannot blame them for continually changing their rules or algorithm. They are in the business of providing helpful search results to their customers and so it is only natural for them to keep improving their search capabilities. If they don’t, they will be out of business in no time.

Other affiliate marketers, specially the ones who were able to build up their wealth first, will not stop at anything to drive the competition out of business. They will use their money to create what they believe is the best keyword ranking spy software so they’ll get first hand information on their competition’s campaign. Thus, the proliferation of this kind of computer programs.

So, what then is another way to promote offers online and be on the first page of search even without advertising via PPC for more traffic?

What I did was to go back and brush up on my search optimization skills and get outside help for the promotion of my sites.

I was already becoming very well versed in search engine optimization when I started to get curious about keyword ranking during the early years of my involvement with webmastering. In fact, it was somewhat accidental when I was able to rank our business website to number 1 of a keyphrase that has brought in so much business for us during our entire time of operation, an accident that triggered a more in-depth research on the subject.

Only one thing has put me off in continuing to become very good in search optimization marketing - it is so time consuming.

It’s ok if you are to promote only one site to get to the top of natural search. But, once you get involved with affiliate marketing, you are talking about creating site after site after site of products or niches that you are pitching to the internet buying public.

That’s a VERY HUGE job! I know, because I tried doing it. I tried a short cut way by buying softwares, articles, website templates and PLR products to create my affiliate sites but it didn’t worked.

Not one website created using the ready-made-products method ranked in organic search. Frustrated, I turned my attention to PPC.

But like mentioned above, PPC advertising has flaws and I don’t think it’s smart to just concentrate on it if you wanted to stay in this industry alive.

At least for me, though I still advertise in PPC, I now back up my web campaigns with a touch of search optimization methods that will keep my keyword ranking in the top organic results, of course with a little business outsourcing help.

So, to answer the question at the beginning of this post - keyword ranking in organic search is the best traffic source for me because it is not easy to duplicate even with the proliferation of keyword spying softwares. If you know how, not even the best pay per click marketer (assuming he or she is concentrated only in PPC) can match your keyword ranking in the search engine results.

PPC Coach has a new month 1 pay per click technique! That’s what greeted me in my email after coming back from a 2 week business and leisure holiday in my homeland - the Philippines.

That means there’s something new to learn again from this already “loaded” mentoring program for the benefit of it’s members.

The PPC Coach mentoring program, like what I mentioned in my earlier review of it, is a very helpful program in pay per click marketing by coach Will and his other partners who are all outstanding PPC marketers themselves.

I have to admit that I learned the right ways of promoting affiliate products in pay per click marketing through them. The most important of which being keyword research, some “super affiliate” techniques and testing or monitoring a campaign utilizing the best tools in PPC marketing.

What I admire most about this coaching program is the openness of knowledgeable members in sharing their wisdom in the affiliate marketing industry. That and the regular enlightening words and methods shared by the coach and others in the forum really make this bunch of marketers a group to reckon with.

I will cite an example of a priceless tip that the coach shared inside the forum - affiliate marketing information that not every “guru” would give away:

This was during the time when another PPC mentoring class (high profiled promotion, offered lots of prizes and giveaways to their affiliates who’ll send costumers their way, promoted by every known marketers who don’t really care if you need the program or not - they just care about the commission and prizes they’ll get) whose main “affiliate superstar” was proclaiming that he only needs to promote 2 or 3 campaigns to create a long term business.

In his post, the coach explained that if you’re just starting, 2 or 3 campaigns will not sustain a long term business because if one of the campaigns fail (which is a big probability), you’ll lose a a big chunk of your income immediately. That is bad for your motivation, isn’t it?

What the coach suggested, and you’ll get to read this post in its entirety in month 1 - is to create at least 10 different campaigns with every single one of which is making at least $100 per day profit. He said that he had experienced doing big numbers in one campaign, made money but got burned afterwards - and it is not the right way to create a real affiliate marketing business.

He said that if an affiliate marketer or blogger was boasting that one or two or three campaigns is good enough for a long term business - he or she is playing with fire and will soon learn that to maintain being a player in this industry, diversification is the key.

He further described how members of the coaching program can go about diversifying by utilizing all the lessons and techniques available in months 1, 2 and 3 in which altogether contain valuable campaigns they can expand on.

You can read the whole post, including all the resulting discussion, in month 1 of the PPC Coach membership program.

Many more pay per click marketing tips and techniques can be found inside the forum which has more than 50k priceless posts already.

Meanwhile, I will have to end this post and find out more about the latest technique in PPC Coach month 1 - probably another tried and tested campaign by the coach himself or of one of his partners.