Affiliate Marketing Business ProjectsProjects And Case Studies In Internet Marketing Using Pay Per Click And SEO Link Building

(Go back to Part 1 of Dog Training Project Study)

Selecting The Keyword

Moving forward, I will now choose a keyword (or keywords) that I’ll use in my Adwords campaign to promote this dog training product. Since I will be promoting Kingdom Of Pets dog training product, I will take advantage of the merchants affiliate resources and will use their keyword suggestion tool to research the market.

This is not normally what I do to research a keyword/s to target my campaigns. Most usually, I use various keyword tools for my keyword/s research (I’m sure you already have a favorite keyword tool for research). But like I said, Kingdom Of Pets have a very good affiliate resources and have done most of the work and all an affiliate has to do is concentrate on marketing their product/s.

So, from Kingdom Of Pets keywords - I chose “dog training behavior problems” (screenshot 1) and plugged that in Google keyword tool, I looked at the result and liked the keyword “biting puppy” (screenshot 2) because I saw that there is not too many competition for this keyword and it has a decent amount of search result on average plus the approximate CPC is only CAD$0.56

Kingdom Of Pets Keywords (Screenshot 1)
Google Keywords Tool Result (Screenshot 2)
Next, I typed-in “biting puppy” in Google search to find out the actual search result for this keyword (screenshot 3), finds it satisfactory with 5 paid ads and about 623,000 organic sites. To further research this keyword, I logged in my Adwords account so I can access the Google Traffic estimator tool, typing in 3 variations of the keyword - broad, phrase and exact (screenshot 4).

Inputting a CPC of CAD$0.50 and CAD$20 per day spend, the estimated click per day is from 14 - 18 (screenshot 4). Not bad for a test campaign. From there, I’m now going to prepare my landing page.

Google Search Result (Screenshot 3)
Google Traffic Estimator Result (Screenshot 4)
What I Know About Google Quality Score

Before I go ahead to start brainstorming about the landing page to use here, I wanted first to discuss a bit about a method I learned from other affiliate marketers about getting a good Quality Score in Adwords. Google’s quality score is about relevancy of your website or landing page with the keyword/s you are going to use in your campaign. That for me means, if your website URL, website contents and campaign keywords are relevant to each other - you will not have a problem getting a good (or even a perfect) Quality Score.That being said, I registered the domain name BitingPuppy.net because the .com TLD is already taken. I am very particular with scoring high in Adword’s QS that’s why I make sure that my domain URL contains the keywords in my campaign and product promotion.

You may also use a domain name you already own and just add a folder name or a sub-domain containing your campaign keywords like this: YOURDOMAINNAME.com/bitingpuppy/ or bitingpuppy.YOURDOMAINNAME.com but by so doing, it would not be possible to garner a very high quality score which I am so obsessed in always getting.

If you have a domain name on a niche you are promoting and wanted to test the product first, I’d suggest to just use a folder or domain name in your campaign. That’ll do the job, too.

(Go to Part 3 of Dog Training Project Study)

It’s been a while since a new post had been added to this blog - September 2008 being the last. I have been busy with paper works with our home based travel agency and also scaling up the niches that are proven profitable for my affiliate marketing adventure so, I neglected this blog for a while but that doesn’t mean I forgot about it. Besides, I have not started the dog training promotion that I promised I will feature for my next affiliate marketing project.

So now, for this post, I will document how I prepared the dog training product promotion and how I set this up in an Adwords campaign with emphasis on obtaining a good quality score to bring down PPC costs and drive a good amount of traffic by selecting a highly searched keyword.

This post will probably be divided into parts because I plan to cover a full scale affiliate marketing case study. So, without further talk, let’s get on with it.

Disclaimer: In no way am I claiming that this project study will make me or you any money - should you decide to use it as a blueprint. The contents of this study is only to show you how I approach and implement my affiliate marketing techniques when I promote a product in a PPC campaign. As in any kind of business and money making endeavors, there is always risks and your success depends on several factors that I don’t have access to because I don’t personally know you. All datas and information presented here are accurate as of this writing. It is possible also that there are some innaccuracies that I missed while I did this project. Also, I don’t have control over any changes in data and information from entities I featured here so it falls into you to verify and do your own research before following the procedure here. This case study is for educational and informational purpose only and does not in any way intended to be treated as an advice.

With that legality out of the way, let us now proceed and go ahead with my case study.

Selecting A Niche

I will not go over how I selected the niche that’ll be featured here because there’s probably a gazillion information about how you can select a good niche online. But if in case you need some guidance in niche selection, a teleconference transcript on selecting a niche from The Black Ink Project can be listened to and viewed here.

For this project, I have pre-selected a dog training product from Clickbank and is being offered by Kingdom Of Pets. Although I’ve never promoted any of Kingdom Of Pets product/s before, I like their affiliate program specifically because of the amount of marketing paraphernalia, creatives and promotional materials that is available in their affiliate site for use by their affiliates. You can rarely find this kind of support coming from merchants and this kind of support is very important because it will benefit specially a new affiliate marketer by learning different methods of promoting a product.

To see what I mean, just go to Kingdom Of Pets Affiliate Site - sign up and at the same time subscribe to their newsletter to receive affiliate marketing tips.

So, the affiliate URL to promote Secrets To Dog Training is http://YOURCLICKBANKID.sitstay.hop.clickbank.net/

If you want to monitor where your clicks or sales are coming from, you may use a tracking ID with your affiliate link, like this: http://YOURCLICKBANKID.sitstay.hop.clickbank.net/?tid=YOURTRACKINGCODE. This will help you know where your clicks are coming from.

(Go to Part 2 of Dog Training Project Study)