Affiliate Marketing Business ProjectsProjects And Case Studies In Internet Marketing Using Pay Per Click And SEO Link Building

Throughout the course of optimizing my websites, I have discovered the truth behind what they say that “content is king.” Article writing has greatly helped me rank my sites higher in the search engine. By using this method, I’m able to tell my audience what I have to offer and how it differs from similar stuff in the market – all while I build my links.

Over the years, I have also realized that content requires BOTH good quality and great quantity. I was focused on quality content before, but I had to face a new problem later on – quantity. These days, a couple of copies seem no longer enough – they’re only buried under the increasing number of materials submitted to article directories everyday.
But how was I to create numerous copies on a limited time? I guess even the most excellent writer can’t come up with a huge number of original copies in a day.

The solution that I found came in the form of article spinning. Ever heard of this? This process works on the premise of creating multiple unique copies out of an already existing copy. All I have to do is to create one original article, and then spin it with the help of a spinning software so that I have various copies to submit to article directories in the end—all with a higher percentage of uniqueness.

I’ve learned that articles spinning is a good method when it comes to improving the quantity side of article writing, but there are instances when it’s not all success. There are different methods to do a spin, and I have experimented with all of them to see which will give the best results.

• Word Spin. By far the simplest, this method changes each word with one of the word’s synonyms such that there’ll be a different sentence at the end of the spin.

• Sentence Spin. This method revises the copy per sentence. It’s not necessary for all the words in the sentence to change. Sometimes, change can be done on the structure of the sentence while the original words are retained.

• Paragraph Spin. This method borders somewhere in between a spin and a complete revision. The idea is to replace words with their synonyms and to jumble sentences, all while keeping the original thought in the paragraph intact.

These are the most commonly used methods in article spinning, but they’re not guaranteed successful per se. I’ve discovered the downside in some of these methods.

The problem with the word spin usually lies on the fact that every word, though synonymous, may have variations in meaning. Some words, although similar to the original, do not convey the right meaning when chosen as substitutes. The problem with the sentence spin, on the other hand, has to do with certain instances when the generated sentences do not sound well when combined with each other. That problem can also happen with paragraph spin.

In both cases, I observed that the final copies pass the uniqueness percentage set by article directories, but they don’t give the right meaning. Therefore, I can conclude they won’t attract much traffic at all.

Luckily, I guess I have found out what’s missing in the equation – human touch. The best solution is not to rely fully on an article spinning software. While a software can help generate tons of synonyms for each of the words in the original copy in an instant, it doesn’t have the brain to tell which of the synonyms best convey the meaning I want to impart to my readers.

So now, in the article writing, articles spinning, and article submission service that I offer, I have teamed-up real human writers doing the work and monitoring the software’s output to ensure that they are not only unique but also readable.

Which is the better traffic source - pay per click campaign or organic search for better a keyword ranking?

This is what I’d been thinking after reading about the latest Google slap of review sites as what some pay per click marketers are complaining lately in their blogs.

I love promoting affiliate marketing products in pay per click. It is the fastest way of advertising an affiliate product or even a site of your own products. You only need a few hours of your time to research and launch your campaign thru Adwords, Yahoo Search or MSN Adcenter - and depending on cost per click of selected keywords, your ads may land in the first page of the search page in only hours.

What I do not like about PPC campaign promotion is that, with the recent proliferation of keyword ranking spy softwares, it has become easy for any competition to find out about your converting campaigns, duplicate it and drive up the cost per click.

Now, add to that Google slap and some other search engine penalty crap, PPC marketing has become not only very competitive but also frustrating to an internet marketer. Especially to those who are new to the game.

The search engines, we cannot blame them for continually changing their rules or algorithm. They are in the business of providing helpful search results to their customers and so it is only natural for them to keep improving their search capabilities. If they don’t, they will be out of business in no time.

Other affiliate marketers, specially the ones who were able to build up their wealth first, will not stop at anything to drive the competition out of business. They will use their money to create what they believe is the best keyword ranking spy software so they’ll get first hand information on their competition’s campaign. Thus, the proliferation of this kind of computer programs.

So, what then is another way to promote offers online and be on the first page of search even without advertising via PPC for more traffic?

What I did was to go back and brush up on my search optimization skills and get outside help for the promotion of my sites.

I was already becoming very well versed in search engine optimization when I started to get curious about keyword ranking during the early years of my involvement with webmastering. In fact, it was somewhat accidental when I was able to rank our business website to number 1 of a keyphrase that has brought in so much business for us during our entire time of operation, an accident that triggered a more in-depth research on the subject.

Only one thing has put me off in continuing to become very good in search optimization marketing - it is so time consuming.

It’s ok if you are to promote only one site to get to the top of natural search. But, once you get involved with affiliate marketing, you are talking about creating site after site after site of products or niches that you are pitching to the internet buying public.

That’s a VERY HUGE job! I know, because I tried doing it. I tried a short cut way by buying softwares, articles, website templates and PLR products to create my affiliate sites but it didn’t worked.

Not one website created using the ready-made-products method ranked in organic search. Frustrated, I turned my attention to PPC.

But like mentioned above, PPC advertising has flaws and I don’t think it’s smart to just concentrate on it if you wanted to stay in this industry alive.

At least for me, though I still advertise in PPC, I now back up my web campaigns with a touch of search optimization methods that will keep my keyword ranking in the top organic results, of course with a little business outsourcing help.

So, to answer the question at the beginning of this post - keyword ranking in organic search is the best traffic source for me because it is not easy to duplicate even with the proliferation of keyword spying softwares. If you know how, not even the best pay per click marketer (assuming he or she is concentrated only in PPC) can match your keyword ranking in the search engine results.